哪位大虾帮我翻译一段文字啊 谢谢了啊!!!

来源:百度知道 编辑:UC知道 时间:2024/09/28 05:25:53
保险营销并非等于保险推销。保险营销的重点在于投保人的需要,是围绕满足投保人的需要而进行的整体营销,即从搜寻保险市场上的需求一直到完成险种设计以及对投保人投保后的服务等一整套营销活动。而保险推销的重点则在于保险产品本身,主要是为了销售保险产品而进行的活动。具体表现为:保险营销不仅仅包含保险推销,而且还包括保险市场预测、设计新险种、协调保险企业的内部环境、外部环境以及经营活动的目标,促进保险企业在竞争中取胜等内容;保险营销还是一种注重长远利益的保险企业活动,也就是在注重促销的同时还注重树立保险企业的形象,为保险企业的发展作出预测与决策,而保险推销则侧重于短期利益,是一种为获得眼前的销售利润而采取的一种行为。虽然保险营销和保险推销都以盈利为目的,但保险营销是通过投保人的满意而获得利润,而保险推销则是通过直接的销售来获得利润,所以,从营业员的角度来看,营业员要与顾客很好地沟通以保持密切的联系,淡化卖保单的商业行为,强化作客户永远朋友的服务行为。从保险企业的角度来看,保险营销要求保险企业建立一套远比保单推销复杂的营销系统,来完成包括调查分析、实际营销、售后服务在内的一系列活动。

Insurance management is not equal to insurance sale. Insurance management concentrate on the needs of the policy holders. It's the whole management of satisfying the policy holders, in other words, the whole set of managing projects from serching the needs in the insurance market to designing a kind of insurance and finally to provinding the after sevices for the policy holders. However, insurance sale concentrats on the insurance production itself and its destinationg is to sell the insurance. The differences specific are: the insurance management includes not only insurance sale, but also market prediction, designing new kinds of insurance products, balancing among the inner and outer situations and the managing goal, insuring the winning position of the company in competitions and etc. Insurance management is also an insurance enterprise activity that focuses on long-term profits, which means that insurance management has to take into consideration not only the selling but al