UC知道请帮我翻译一下啊,不要网站翻译的~~~
来源：百度知道 编辑：UC知道 时间：2024/07/07 20:28:23
We examine responses to claimed purchase interest
and make comparisons with other brand-extension
or dual-branding possibilities to determine which
entity best positions a new brand for a desired strategy:
Referring back to the example in figure 2, it
probably makes little sense for Raisin Bran to combine
itself with another entity (i.e., Sun Maid raisins)
if the payback to Raisin Bran is meaninglessin
other words, if this dual-branding strategy does
little to increase positive purchase impact of the
recipient brand (Raisin Bran). We gauge this with
the following index:
Claimed Purchase Interest = % Committed Purchasers
(or Positive Purchasers or Average Purchase Rating)
for Brand 1, Brand 2, Brand n
and make comparisons with other brand-extension
or dual-branding possibilities to determine which
entity best positions a new brand for a desired strategy:
Referring back to the example in figure 2, it
probably makes little sense for Raisin Bran to combine
itself with another entity (i.e., Sun Maid raisins)
if the payback to Raisin Bran is meaninglessin
other words, if this dual-branding strategy does
little to increase positive purchase impact of the
recipient brand (Raisin Bran). We gauge this with
the following index:
Claimed Purchase Interest = % Committed Purchasers
(or Positive Purchasers or Average Purchase Rating)
for Brand 1, Brand 2, Brand n
我们研究的反应，声称购买兴趣
并作一比较，与其他品牌的延伸
或双品牌的可能性，以确定哪些
实体的最佳位置一个新的品牌，为理想的策略：
在谈到回为例，在图2中，
大概是没有任何意义的葡萄干麸皮结合
本身与另一个实体（即太阳女仆葡萄干）
如果回馈，以葡萄干麸皮是meaninglessin
换句话说，如果这种双品牌策略
一点，以增加积极购买的影响程度
受赠人的品牌（葡萄干麸皮） 。我们了解，这与
下列指数：
声称购买利息= ％致力于买家
（或良性买家或平均买入评级）
品牌1 ，品牌2 ，品牌n