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来源：百度知道 编辑：UC知道 时间：2024/09/21 15:30:58
企业品牌的知名度有利于提高产品质量和企业形象，是企业参与竞争的无形资本。企业能否开展好品牌营销，建立自己的强势品牌与企业的经营战略密切相关。
作为大陆食品行业领军人物的康师傅顶新集团，企业品牌的知名度不言而喻，正是因为他们有着一套适合自己企业运营的品牌经营战略。
关键词：经营战略 康师傅顶新集团 调研

Brand is conducive to raising the visibility of the quality of products and corporate image, and it is the enterprises to participate in the competition intangible capital. Enterprises can successfully carry out a brand marketing, to establish their own enterprises with strong brand management strategy are closely linked.
China food industry as a leader in the Kangshifu top new group, enterprise brand awareness is self-evident, it is because they have their own business operations for a brand management strategy.
Key words: new business strategies Kangshifu top research group