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At present, the international competitiveness of China's products face many challenges and tests. The businesman of the products should strengthenthe research and applications of the international marketing strategy. Agricultural products has long been the main product of China's foreign trade. To highlight characteristics business is the inevitable choice of international marketing of agricultural products in dealing with the challenges and it is the right way of strenthening competitiveness in the new international environment. The special features of agricultural products business is focused on the products characteristics, brand characteristics, price characteristics, channel and promotion characteristics. characteristics.

Keywords agricultural products ,international marketing , characteristic business

Currently,international competing ability of our products are confronted with lots of challenge and ordeal.Products proprietor should strengthen the re