英文达人帮帮忙翻译一下论文摘要

来源：百度知道 编辑：UC知道 时间：2024/09/22 13:32:59
稍做思考便会发现，我们以不同的方式学习事物。为考试做准备需要紧张而集中的注意力，分数是你努力的回报。然而，我们大部分的学习与此有着很大的不同。许多人即使不喜欢棒球也知道谁在联赛中打球，因为我们经常听到有关这方面的信息。同样地，尽管我们也许从不真正在意服装的潮流，但我们能够识别出时髦的服装。而消费者的学习也存在各种方式。
消费者的学习分为两种形态：高介入状态和低介入状态。高介入状态指的是消费者有意识有目的、主动的处理和学习信息，例如，消费者在购买电脑前，可能会有意识的翻看电脑杂志并且留意上面对产品的介绍和厂商的广告，来帮助其做出购买的决定。而低介入状态则是指消费者没有推动力去主动处理和学习信息，例如在电视节目中插播消费者不常使用的产品广告，消费者就没有动力去学习广告中的信息。
介入程度是个体、刺激和环境相互作用的结果。例如，一个对服装不感兴趣的人对服装广告也许只是一扫而过。然而，为了了解名人的穿着，消费者对某个名人做的服装广告也许会极感兴趣，对广告内容进行认真研究（高介入状态）。同样地，那些通常并不注意服装广告的消费者在准备购买新衣服时更关注有关服装方面的信息。

消费者 知觉 学习 介入状态 营销

Makes the ponder then to be able slightly to discover, we by different way study thing.In order to take a test prepares to need tense and the centralized attention, the score is your diligently repayment.However, our majority of studies have the very big difference with this.Even if many people do not like the baseball also knowing who plays a ball game in the league tournament, because we hear frequently concern this aspect information.Similarly, although perhaps we ever not truly care about the clothing the tidal current, but we can distinguish the fashionable clothing.But consumer's study also has each way. Consumer's study divides into two kind of shapes: High involvement condition and low involvement condition.The high involvement condition refers is the consumer has the goal, initiative processing and the study information consciously, for example, the consumer in purchases in front of the computer, and possibly can consciously read the computer magazine to pay attent