毕业论文的英文摘要,谁来帮帮忙啊,急!!!!

来源:百度知道 编辑:UC知道 时间:2024/09/27 08:18:18
品牌文化战略是指企业为了提高其品牌文化内涵,增强市场竞争力而制订的一系列长期的带有根本性的总体规划和行动方案.实施品牌文化战略是知识经济时代的客观要求,是品牌发展的逻辑必然,是增强企业核心竞争力的有效途径.塑造个性化、人性化、兼容性和可持续发展的品牌文化是实施品牌文化战略的选择。在追求品位、彰显个性的现代品牌经济时代,品牌战略的实施是企业赢得竞争,最终赢得市场的重要保证,品牌文化又是品牌战略的灵魂。品牌文化战略实施的途径有很多,本人将会作出一个具体的探讨,同时在营销行为具体的实施过程中,广告、价格等各个因素也往往被综合考虑。
关键字:核心竞争力,个性化,品牌文化战略,营销行为

谢谢了~~~~~~~

Brand strategy is an enterprise culture in order to enhance its brand and cultural connotation and enhance market competitiveness and develop a series of fundamental long-term master plan and programme of action. Implementation of brand strategy is the culture of the objective requirements of the era of knowledge economy, is the development of brand The logic inevitably, is to enhance core competitiveness of enterprises in an effective way to create personalized, humanistic, compatibility and sustainable development of brand culture is to implement the strategy of choice of brand culture. In the pursuit of quality, illustrates the economic character of the modern era of brands and brand enterprises is the implementation of the strategy to win competition, eventually won an important guarantee for the market, the brand culture is the soul of the brand strategy. The implementation of the strategy of brand culture means a lot, I will make a specific study, in the marketing of specific