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Zhu Xianzhen, woodcut New Year pictures by introducing the history and status quo on its unique artistic style and artistic value. However, due to various reasons, such a good folk arts are fading out of people's lives, so people through the analysis of the folk art of consumer psychology, graduating with their creative practice, Zhu Xianzhen woodcut New Year pictures on the arts, as a tourist commodities packaging design design A programme of exploration.

This text through introduction bright red celestial town history and current situation of wood engraving picture, explain it unique artistic style and artistic value. But for various reasons, kind folk art fade out from life of people so, so through analyzing people's consumer psychology to the folk art, combine one's own graduation and create practice, wood engraving picture art of celestial town of the bright red, have explored as the tourist commodities design plan of carrying on the package design.