跪求大虾帮忙翻译

来源：百度知道 编辑：UC知道 时间：2024/09/28 17:52:44
An important determinant of extension success is its “fit” to the parent brand name. Fit has been conceptualized as the extension’s perceived similarity to the parent brand primarily on dimensions such as product category and attributes. In general, the higher the perceived fit of the extension with its parent brand, the more positive is the extension evaluation and the greater is the gain from introducing the new product as a brand extension than under a new brand name. Thus, extensions with lower levels of similarity may have a lower likelihood of succeeding in the marketplace, thus imposing a limitation on the brand’s stretchability.
各位大虾，小弟刚注册，就只有25分，拜托别用软件翻译，谢谢了！

一个重要的决定因素扩建的成功是其“适当”到母公司的品牌名称。适合已概念化，作为扩展的知觉相似到母公司的品牌，主要尺寸，如产品类别和属性。在一般的，越高的知觉契合度的延长与母公司的品牌，更积极的是扩大评价和更大的增益是从引进新产品作为一个品牌延伸比下一个新的品牌名称。因此，扩展水平较低的相似性可能有较低的可能性，成功的在市场上，从而施加限制对品牌的伸展性 。