英语高手来~市场营销

1.Idea generation
That is the systematic search for new product ideas.For every 100 new products
idea,only a very few ever make it communication.The search for these ideas
should be systematic not haphazard.There are many sources for new product ideas
.Among the most significant are;
2.Idea Screening
3.Concept Development and Testing
4.Marketing Strategy Development
5.Business Analysis
6.Product Development
7.Test Marketing
8.Commercialization

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