急需一段文字翻译（很短，不要翻译软件）在线等

In today's world of economic globalization is increasingly strengthened, state-to-state exchanges and contacts between the increasingly close. Various types of cross-cultural business activities have become increasingly frequent, and cross-cultural activities in the cultural differences on a more and more attention.In Western culture between a huge difference in the Western business in the course of commercial activities there are often barriers to communication and misunderstanding. So a correct understanding of the cultural differences in the West and its impact on business negotiations is to ensure that cross-cultural business negotiations to succeed.This paper reviews the relevant cultural theory and the theory of commercial negotiations and social etiquette theory, analysis of cultural differences on business impact has laid a solid theoretical foundation. In this paper, try to cultural differences on business negotiations and the impact of social etiquette in the entry poi