请帮忙翻译一下 谢谢 急

来源:百度知道 编辑:UC知道 时间:2024/07/03 04:16:33
21世纪的今天,人们逐渐意识到许多生态与环境问题,如大气污染、土地退化、化学物质污染等都与我们日常消费的衣、食、住、行活动有关。从市场营销的角度看,生态环境问题已成为营销工作者关注的重要焦点问题之一,生态紧迫性呼唤着绿色营销。然而,在实际的营销活动中,绿色营销特别是绿色食品的营销又往往会遇到许多困难。绿色食品生产者总是千方百计地希望在绿色市场上寻找新的市场机会,而消费者也急需更多全面真实的绿色食品方面的环保信息。因此,将营销、环境、市场等联系起来研究探讨我国绿色食品市场营销策略将具有十分重要的现实意义。我国加入WTO后,企业必须积极的开展绿色营销战略和策略,促进企业和社会的协调发展。
关 键 词:
企业可持续发展 绿色食品营销 绿色食品营销意义 绿色食品营销的问题 绿色食品营销的对策

The 21st century today, people are becoming aware that many ecological and environmental problems, such as air pollution, land degradation, chemical pollution and so on with our daily consumption of food, clothing, housing, transportation-related activities. From a marketing point of view, the ecological environment has become an important marketing focus of the workers concerned one of the problems, ecological urgency of the call for a green marketing. In practice, however, the marketing activities, in particular, the green marketing of green food marketing is often encounter many difficulties. Green food producers always do everything possible to hope that the green market on the search for new market opportunities, and consumers also need more comprehensive real green food in the environmental information. Therefore, marketing, environment, the market study to link China's Green Food Marketing Strategy will be a very important practical significance. China's accession to