请那个高手帮忙翻译一下,谢啦
来源:百度知道 编辑:UC知道 时间:2024/09/25 01:20:43
综上所述,20世纪中国广告学理论的发展,是在引进与借鉴西方广告学理论的基础上,在中国广告业不断发展的推动下,经过长期探索、积累、深化,逐步形成自己的理论体系,发展为一门独立的学科。特别是改革开放以来,我国广告教育的兴起,促进了广告学理论建设的繁荣,提升了中国广告业的整体水平,从而使广告事业与广告学科得到共同发展。
Throughout human history, it can be said, advertising has a long history. Human ancestors started to use gestures (such as dance), sound (such as selling), fire (such as the War) ad spread, and later the invention and use of language and text, and expand the dissemination of advertising the depth and breadth. (Note: Dr Meng revision: "Modern Advertising", Fudan University Press 1996 edition, p. 2.) Radio and television, such as the emergence of the mass media, advertising spread of the human recurrence of qualitative change. Advertising media in the development of the 19th century since the formation of professional advertising companies, universal and development, advertising research has accelerated the process. 1812, the world's first professional company in London advertising business; 1869, the United States Al and his son set up a Philadelphia advertising firm. (Note: ZHAO Yu Ji series: "Modern Advertising," the Chinese commercial publishers 1987 editio