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来源:百度知道 编辑:UC知道 时间:2024/07/07 20:26:46
在互联网的大环境的趋势下,国内手机的网络营销的调查分析正是迎合了这一趋势。本文的重点是对市场的调查过程和调查方法的探讨,研究了手机网上销售的定价策略和方法。研究了网络营销环境下国内手机销售的发展现状,通过收集在互联网上的关于手机销售资料,制定了手机网络销售定价的调查步骤、实践过程和市场定位,并对调查数据进行分析,探讨了定价方法的实践性和可行性。通过本文的研究,可以了解到,由于新鲜的信息和价格的透明度不断提高,凭借互联网特性对传统营销模式产生巨大的冲击,我们应以消费者为中心,进行双向沟通,同时又让顾客和自己都能以最低的成本来实现交易,这是我们研究的成功的手机网络营销模式。

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Under great trend of environment of Internet, domestic network of mobile phone investigation and analysis of marketing to cater to this trend. The focal point herein is course of survey of market and discussion of investigation method, have studied pricing tactics and method that the mobile phone is sold on the net. Study network marketing domestic mobile phone current situation of the development of selling under the environment, sell materials through collect at Internet about mobile phone, make mobile phone network selling investigation step, practice course and market orientation of pricing, and analyze the census data, practicality and feasibility of the discussion pricing method. Through the research herein, can know, because the fresh information and transparency of the price are improving constantly, rely on Internet's characteristic to produce the enormous impact to the traditional marketing mode, we should regard consumer as the centre, carry on two-way communication,