UC知道紧急求翻译非常感谢
来源：百度知道 编辑：UC知道 时间：2024/06/27 16:28:05
战术即创意，寻求战术即寻求创意。这种说法听起来有点似是而非，人们不禁要问：什么样的创意？怎样寻找？为回答这些问题，我们建议使用下述的特别定义：战术是一种竞争的心理上的进攻角度。
战术必须具有竞争优势，这并不意味着必须拥有一种更好的产品或服务，但必须有某种独到之处：或体积小，或重量轻，或价廉物美，或质优价高，或有不同的分销系统。更进一步地说，战术必须在整个市场竞争中具有优势，而不仅仅是在某一两种产品或服务上具有竞争力。例如，大众汽车公司的50年代末决定首家推出小型汽车，取名“甲虫”。这的确是一个非凡的极具竞争力的战术，因为在当时通用汽车公司等只是一味生产又大又笨的镀铬轿车。“甲虫”的行情因此而节节看涨。当然，大众“甲虫”并不是市场上最早的小型车，但它是占据了人们心目中“小”位置的第一种汽车。在其他汽车商大谈其汽车具有“宽敞的空间”时，“甲虫”以其体积小而独树一帜。因战术不当而导致失败的也不乏其例。60年代西格拉姆设想推出一种与颇受人们喜爱的“吉姆•宾”和“老爷爷”抗争的新的波旁威士忌。结果，由于“本奇马克”波旁威士忌不具独特的竞争优势而无人问津。
What is tactical
Tactic that is creative, seeking tactics that seek creative. This argument sounds a bit paradoxical, people can not help but ask: What kind of creative » How to find » To answer these questions, we propose to use the special definition of the following: competition is a tactical psychological point of attack.
Tactics must have a competitive advantage, this does not mean that we must have a better product or service, but there must be a unique feature: or small in size, or light weight, or cheap, good quality or the highest bid, Or have different distribution systems. Further to say that throughout the tactical need to have an edge in market competition, not just in one of two products or services competitive. For example, Volkswagen decided at the end of the 1950s introduced the first small car, named "beetles." This is indeed a remarkable competitive tactics, because at that time, such as General Motors Corp. is always big and stup