翻译成英文 谢谢各位

来源:百度知道 编辑:UC知道 时间:2024/07/04 23:33:37
品牌是目标消费者及公众对于某一特定事物心理的、生理的、综合性的肯定性感受和评价的结晶物。 品牌战略是公司将品牌作为核心竞争力,以获取差别利润与价值的企业经营战略。 品牌战略是市场经济中竞争的产物,意识超前的企业纷纷运用品牌战略的利器,取得了竞争优势并逐渐发展壮大。战略的本质是塑造出企业的核心专长,从而确保企业的长远发展。在科技高度发达、信息快速传播的今天,产品、技术及管理诀窍等容易被对手模仿,难以成为核心专长,而品牌一旦树立,则不但有价值并且不可模仿。企业实施品牌战略应明确产品定位,根据定位进行策略施行,并采取各种手段对品牌进行创造和保护。本文通过分析红塔集团的成长过程,探讨红塔集团的产品品牌,在实施品牌所采用的策略与手段,评估公司战略的效果。

Brand is the goal of consumers and the public on a particular matter psychological, physiological, comprehensive and positive feelings and evaluation of the crystals. Brand Strategy is the company brand as a core competitiveness in order to obtain the value of the difference between profits and business strategy. Brand strategy in the competitive market economy is the product of awareness ahead of the companies are using the weapon brand strategy, and achieved competitive advantage and gradually grow and develop. The essence of the strategy is to shape the core business expertise, thus ensuring the long-term development of enterprises. In a highly developed technology, the rapid spread of information today, products, technology and management know-how, and so easy to imitate rival, to become the core of expertise, and once a brand, not only valuable and should not imitate. Enterprises to implement brand strategy should be clearly targeted products, according to a targeted strategy i