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来源:百度知道 编辑:UC知道 时间:2024/07/02 03:43:02
顺昌有限公司开展电子商务的策略研究

随着国民生活水平的提高,信息技术的飞速发展,以及计算机、互连网的普及,人类需要新的贸易方式来顺应经济发展的潮流,于是一种以高科技手段为基础的商务模式应运而生,这就是电子商务。随着电子商务的发展改变了人们固有的传统观念、思维方式和生活方式,也改变了汽车企业既定的生产方式和市场经营模式。汽车企业要想更好的生存发展,就必须顺应时代的发展,加强信息化建设,实施电子商务战略。本文以顺昌有限公司为研究对象,以个案研究的方法,进行了顺昌有限公司开展电子商务的策略研究。本文首先介绍了顺昌公司的发展现状,进而结合公司内外情况阐述企业实施电子商务的必要性和紧迫性;分析说明了企业电子商务策略的实施原则;最后对公司进行了问题分析,并对存在的问题提出了相应的对策。主要研究结论如下:第一,建立企业的信息系统。第二,企业电子商务体系的建立。第三,加强人才的培养。第四,采用现代管理理念和现代生产方式。

电子商务 汽车行业 信息化 电子商务体系

Study on the E-commerce Strategy of Shunchang Ltd

With the improvement of the national living standards, the rapid development of information technology, and the penetration of computer and Internet , human needs new trade approaches to conform to the trend of economic development, therefore, a business model based on high-tech is brought out, which is known as e-commerce. The development of electronic commerce has changed people's traditional concept of the inherent, ways of thinking and ways of life, and has also changed the modes of production and market business of automobile enterprises. Automobile enterprises must strengthening information-based construction and implementation of e-commerce strategies to comply with the development and to get a better survival. This paper makes a study on Shunchang Ltd as a case, through case study, to make a research on the E-commerce Strategy of Shunchang Ltd. This paper firstly introduced the company's development of Sh