UC知道cheng_251231 帮忙翻译成英文
来源：百度知道 编辑：UC知道 时间：2024/07/02 19:09:36
中国市场经济长足发展，中国家具企业跨入顾客导向的时代，市场全面竞争时代来临。面对外部环境的巨大变化，家具企业开始全面推行整合营销。
本文运用swot方法分析汇雅公司自身的优势与劣势，面临的机会与威胁。从营销4P组合（产品、价格、渠道、促销）的四个方面，分析汇雅的营销策略。文中对汇雅家具公司的产品策略从项目、包装、定位进行分析，讲一个现代家具企业该如何制定自己的产品策略。在价格策略方面，通过市场地位的定位，确定了市场挑战价格策略，制定了保持超越产品性价比的竞争力价格，来获取市场；在渠道方面，优化企业内部资源，整合企业渠道策略，紧紧依靠优质客户进行市场扩容，将开发市场与抢占市场并重；在促销方面，通过店面促销和广告促销加大产品影响，从长远为企业制定战略规划。
关键词：汇雅公司 营销策略 产品定位 渠道策略 促销策略
China's market economy developed by leaps and bounds, Chinese furniture enterprises entered the customer-oriented era, the advent of the market fully competitive era. Faced with the enormous changes in the external environment, the furniture industry began full implementation of integrated marketing.
Swot analysis in this paper use of the Accor company's own strengths and weaknesses, opportunities and threats facing. 4 P from the marketing mix (product, price, channels, promotions) of the four areas, Blair's analysis of the marketing strategy. The text of the Accor furniture from the company's product strategy, packaging and positioning for analysis, said a modern furniture enterprises how to develop their own product strategy. In terms of price strategy, market position through the positioning of the challenges identified in the market price strategy, developed a cost-effective products to maintain beyond the competitiveness of prices, access to markets in the