急需有关营销4P中促销方面的所有专业英语词汇

Product
- the physical features of the product, or the intangible aspects of the service
- covers things you do to make the product more attractive to buy

place (location)
- decisions about where to sell the product
- or concerns about where the customers are, and how to get to them
- also includes the "channel of distribution" - meaning, all the different middlemen you use to get the product out to the customer

Promotion
- telling the customer about the product
- promotion is typically sub-divided into

Mass Selling
Advertising - which you pay for
Publicity - which is free
Sales Promotion
- stuff you do in the store to get the customer to try the product
contests, coupons, free samples
- Personal Selling
direct contact person2person with a potential customer
sometimes for large industrial sales
sometimes for high quality consumer products, lik