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The Chinese culture pays great attention to the community responsibility and sense of obligation leading by the hand, takes seriously individual to practice moral culture grows the soul, obtains the entire social by the harmony and the consummation. The western culture is humanist, take the human as the center, pays great attention the personality and the dignity, pays great attention the individual, stressed that between the individual right, the person and person's competition, establishes the self-value through individual struggle and the competition. Because just the West in the social culture development process, the historical economy, the value idea, the manners and customs, aspects and so on ethics morals has the very big difference and different, has brought certain difficulty for the advertisement language's translation, therefore advertisement translator should make every effort the render accurately, express one's ideas, the advertisement translation's ac