高手帮忙翻译下外文!急,谢谢。

来源:百度知道 编辑:UC知道 时间:2024/07/04 09:34:09
The products, people more aware of others; for the brand, may have half-baked knowledge and with a brand, people familiar with but little has been gradual. The Stephen said: "The products are produced by factories things, brand is what consumers buy." Rand Corporation founder Walter o Mr. Rand said: "The factory manufactured products, create brand soul." Products is more than physical, and the brand is more psychological in nature.
First, Brand and Brand Strategy
1, the meaning and role of brands
Brand producers, operators in order to identify its products in order to differentiate themselves from the competition, identify consumer awareness of the significant use of the marker. Can be a brand name, a term, a mark, a symbol or design, it can also be a combination of some of these factors. In other words branding is used to distinguish between different enterprises in different products text, graphics or text, graphics and the organic composition. <

这些产品,人们更清楚地了解他人;的品牌,可能有半生不熟的知识和与一个品牌,人们熟悉的,但几乎没有循序渐进。在斯蒂芬说: “产品是工厂生产的东西,品牌是消费者购买。 ”兰德公司的创始人沃尔特ö兰德先生说: “工厂制造产品,创建品牌的灵魂。 ”产品超过身体,和品牌心理上更多的性质。

首先,品牌与品牌战略

1 ,意义和作用的品牌

品牌制造商,运营商,以确定其产品,以使自己与众不同的竞争,确定消费意识,大量使用的标记。可以是一个品牌名称,任期,标志,象征或设计,也可以结合这些因素的影响。换言之品牌是用来区分不同企业的不同产品的文字,图形或文字,图形和有机组成。

现在,品牌已不再强制