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来源：百度知道 编辑：UC知道 时间：2024/07/03 04:19:46
摘要

建立合理的消费结构,培育新的消费品市场,是经济持续增长的内在要求。目前,我国的汽车市场处于普及化的前期阶段,家用汽车消费是消费市场的一个“新”的亮点。但由于种种原因,国内汽车消费持续低迷。国产汽车价格下调虽促成汽车的短暂旺销,但汽车销量的增长并不意味这经济效益的必然增长。
本文从研究汽车消费市场的特点及消费者需求入手,提出现阶段国内汽车消费者需求的优化对策,并结合对汽车消费者的需求分析和汽车消费政策,找出国产汽车走出低迷之路。

关键词：家用汽车 消费者需求 营销策略 汽车消费政策

Abstract

Establish a rational consumption structure, the development of new consumer markets, economic growth is the inherent requirement. At present, China's auto market in the early stages of awareness and knowledge of the domestic car consumption market is a "new" bright spot. However, due to various reasons, the domestic car consumption remains in the doldrums. Although domestic car prices contributed to lower short-selling car, but car sales growth this does not mean that the inevitable economic growth.
This paper studies the characteristics of the car market and consumer demand to start, put forward at this stage of the domestic automobile consumer demand optimization measures, combined with consumer demand for motor vehicles and auto consumption policy analysis to find China-made car on the road out of the doldrums.

Key words: domestic demand for consumer automotive marketing automotive consumption policy

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