帮忙翻译下论文小摘要,不需要软件生硬的翻译,谢谢!

来源:百度知道 编辑:UC知道 时间:2024/07/05 04:13:59
百威啤酒(唐山)有限公司开拓中国市场方式研究

摘要:随着消费在社会生活中的影响越来越大,人类开始通过各种消费来满足自身的欲望。当代消费文化正在从大众消费向充满审美和文化意义要求的消费过渡。基于此消费观念,我的毕业论文主要研究:作为全球享誉“啤酒之王”的百威啤酒,如何在2008年秋季之后,亦即中国奥运会结束,市场消费黄金末期阶段,巩固以及扩展百威啤酒在中国啤酒市场中的地位,不仅迎合了中国人的口味,更体现了现代消费观念的变化趋势,以充满创意的方式进行有效的品牌营销策划及推广工作。

Abstract: along with the social life of the consumption in increasing influence, humans began to satisfy themselves through all sorts of consumption. Contemporary consumption culture is from mass consumption with aesthetic and cultural significance to the consumer demands. Based on this concept, the consumption of my graduation thesis research: a global reputation "king" of beer, budweiser beer in the autumn of 2008 Olympic Games, China after the end, the market consumption, consolidate and late stage of gold in China expanded budweiser beer in the beer market position, which not only cater to the taste of the Chinese people, but also reflects the trend of modern consumption idea, creative ways to effective brand marketing planning and promotion.