UC知道求英语达人帮我用一句话概括下边这些！要用自己的话！
来源：百度知道 编辑：UC知道 时间：2024/07/07 00:10:55
The testimonial is one of advertisers’ most-loved and most-used propaganda techniques. Similar to the transfer device, the testimonial capitalizes on the admiration people have for a celebrity to make the product shine more brightly-even though the celebrity is not an expert on the product being sold.
Print and television ads offer a nonstop parade of testimonials: here’s William Shatner for Priceline.com; here’s basketball star Michael Jordan eating Wheaties; a slew of well-known people (including pop star Madonna) advertise clothing from the Gap; and Jerry Seinfeld assures us he never goes anywhere without his American Express card. Testimonials can sell movies, too; newspaper ads for films often feature favorable comments by well-known reviewers. And, in recent years, testimonials have played an important role in pitching books; the backs of paperbacks frequently list complimentary blurbs by celebrities.
Political candidates, as well as their ad agencies, know the va
Print and television ads offer a nonstop parade of testimonials: here’s William Shatner for Priceline.com; here’s basketball star Michael Jordan eating Wheaties; a slew of well-known people (including pop star Madonna) advertise clothing from the Gap; and Jerry Seinfeld assures us he never goes anywhere without his American Express card. Testimonials can sell movies, too; newspaper ads for films often feature favorable comments by well-known reviewers. And, in recent years, testimonials have played an important role in pitching books; the backs of paperbacks frequently list complimentary blurbs by celebrities.
Political candidates, as well as their ad agencies, know the va
代言是一个广告商最喜欢和最常用的宣传技巧。类似的转移设备，利用该代言人是受人欢迎，令人钦佩的名人，（他们做的广告）使产品光泽更亮，即使名人不是产品销售的专家。
印刷品和电视广告提供了一个不间断的代言平台：威廉夏纳为Priceline.com（代言）。 篮球明星迈克尔乔丹为Wheaties（代言） ;一系列众所周知的人（包括歌星麦当娜）为GAP衣服做广告;杰里宋飞向我们保证，他没有美国运通卡就什么地方都去不了。代言也能使电影更好卖;报纸广告的电影常常包含功能良好的意见众所周知的审评。 并在最近几年，（名人）代言在转投书籍中扮演了重要角色；（通过）后背上的平装经常名单列出受人欢迎的名人。
政治候选人，以及他们的广告代理商，知道代言的价值。芭芭拉.史翠珊把她的明星吸引力给总统竞选中的克林顿，和阿诺德施瓦辛格赞同乔治.布什（一样）。甚至有争议的社会问题的辩论的名人。例如，核冻结，保罗。纽曼认为是有利一方而和查尔顿赫斯顿认为(核利用)是节能的。（名人）代言有时是不和逻辑的（例如，给百事可乐（做广告）的迈克尔杰克逊，（如果）是一种健康食品贴谁做喝饮料（的广告）） ，它们是有效的宣传。我们喜欢的人这么多，我们的产品也一样。
自己翻译的，意思肯定是差不多的，有时读不通，是应为跟汉语里面承前省和承后省一样，省略咯一些主语，宾语。我加上啦