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来源：百度知道 编辑：UC知道 时间：2024/07/08 10:33:12
The aim of this study was develop an empirically validated model of e-tourism usage that identifies the relevant factors influencing customer’s choice of using the Internet for travel planning. The model analyses the weight of each factor on the attitude of using the online channel. The research furthermore shows differences in model structure (i.e. different weighting of individual influencing factors) for different types of travellers . The empirical analysis of the study has brought up the following findings. The actual use of the Internet for travel planning is mainly influenced by the attitude towards using the Internet as an information gathering channel, Internet familiarity and self-efficacy towards booking the travel product online.

该研究的目的是实验性地开发一种有效的电子旅游模式的使用方法，确定一些影响消费者选择网上旅行的相关因素。该模式的分析通过网络渠道权衡了每一个因素。
该调查更深层次的反映了不同类型旅游者的不同类型需求（受个人因素影响）
该实验性分析研究提出一下结果：
网络旅游的实际应用主要受人们对于通过网络这一信息采购渠道的态度影响，如网络熟知程度，订购网上旅游产品的自我效能。