急需英语好的帮忙翻译一下,是我要交的报告
来源:百度知道 编辑:UC知道 时间:2024/07/03 00:06:17
撇开可口可乐荣耀不论,可口可乐的广告策略在全世界也是首屈一指的。可口可乐公司的前老板伍德拉夫有一句名言:“可口可乐99.61%是碳酸、糖浆和水。如果不进行广告宣传,那还有谁会喝它呢?”从历史上看,可口可乐公司机以广告投入巨大而取胜的。如今可口可乐在全球每年广告费超过6亿美元。中国市场也不例外,可口可乐在中国每年广告投入高达几千万元。起初,可口可乐是以国际化形象出现在中国消费者面前的,凭最典型化的美国风格和美国个性来打动消费者,所用广告也是美国亚特兰大版本。临近20世纪末时,可口可乐意识到,要当中国饮料市场的领导者,品牌融合中国文化才是长久之路。于是在1997年,可口可乐的广告营销策略发生了显著的变化,其在中国推出的电视广告,第一次选择在中国拍摄,第一次请中国广告公司设计,第一次邀请中国演员拍广告。可口可乐开始大踏步实施广告本土化的策略。
我来,
The Coca-Cola, it is untold, it too has been legendary. 2001, "Business Week" published by the Global 100 list of most valuable brands, Coca-Cola to 72.5 billion U.S. dollars up to the top of the list. Survey conducted by the twentieth century, the world's most popular are the three words of God (God), she (her) and Coca-Cola (Coca Cola). Coca-Cola China's reform and opening or after the first foreign companies into China is also the first advertising in China. Her Majesty the Queen's visit to China in 1984, the United Kingdom BBC Television to film a documentary on China Central Television release. As the protocol, China Central Television to be broadcast, but suffer from no money to the BBC, was found to be sponsored by Coca-Cola. Sponsored by Coca-Cola made a condition: a documentary broadcast in a broadcast before the Coca-Cola advertisement. This is a new history of Chinese television ads on the opening of the pen. Writing the report then ask a lo