请各位帅哥美女帮忙翻译成英文,谢谢。

来源:百度知道 编辑:UC知道 时间:2024/07/08 13:05:53
中文摘要;企业的竞争优势,不仅依赖于优质的产品和服务,而且依赖于高效率的营销渠道。建立高效率的营销渠道,是企业提高营销效率、为客户提供超额让渡价值并获得竞争优势的基本策略。本文以珍奥集团为例子,对本集团做了简略的分析,阐述了该公司的营销渠道和营销模式。从而引出了一个概念----会议营销。
会议营销属于服务营销范畴。目前名称还不统一,有称科普营销、体验营销的,有称数据库营销的,有称聚会营销的,有称亲情营销、服务营销或顾问营销的,不一而足。称谓最多的是“会议营销”。本文通过对会议营销的评价与分析,并得出了本文的结论:会议营销之路必将越走越远,越走越亮。并且我们有理由相信,在不久的将来,会议营销一定能成为保健品的主流营销模式!
关键词:珍奥集团 营销渠道 会议营销 市场营销

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