UC知道英文翻译（不要google翻译的啊 谢谢）
来源：百度知道 编辑：UC知道 时间：2024/09/28 15:19:21
植入式广告又称植入式营销，是指将产品或品牌及其代表性的视觉符
号甚至服务内容策略性融入电影、电视等媒介内容中，通过场景的再现，悄无声
息地将信息灌输给受众，让受众无意识的情态下对其产品及品牌产生印象，继而
达到营销的目的。
传统广告日益遭受传播资源的“瓶颈”；新媒体的兴趣开始弱化电视的主导地
位；受众的注意力愈加稀缺；再加上广告对特殊行业的限制，使得“植入式广告“
越来越受到广告主的青睐和重视。
本文通过对植入式广告的研究回顾以及国内外电影与植入式广告的发展和现状
的了解，定义了本文研究的植入式广告，通过与其他广告的比较，了解植入式广告
的运作以及植入操作，通过对电影植入式广告的综合分析，加上经典案例研究，发现
影响植入式广告成功的关键因素和广告效果评估体系，了解植入误区和找到成功植入
的策略，最后对植入式广告的发展进行展望。
Product Placement Advertisements= 植入式广告
Advertising and marketing implantable implantable says, refers to the brand and product or the visual representation
Number and even service content in film, TV strategic media content, through the scene, just silently
Interest will be instilled in information, let the audience the audience to their unconscious bearing products and brands, and produced impression
Achieve marketing purposes.
Traditional advertising is spread from the "bottleneck" resources, The new media interest began to weaken the dominant television
Place, The audience's attention increasingly scarce, Plus advertising restrictions on special industry, "implantable advertising."
More and more the favour of advertisers.
Based on reviewing the research at home and abroad with implantable advertising film development and current
In this paper, the definition of the understanding of the research, and other implantable advertisement advertisement, understan