COLLATERAL ADVERTISING怎么解释?

附属广告
Collateral advertising basically are the physical products an advertiser uses to advertise such as brochures, mailers, business cards, promo items, etc.
是那种在小册子，邮件，卡片上面登的那种广告~不是正式的电视广告

Collateral advertising basically are the physical products an advertiser uses to advertise such as brochures, mailers, business cards, promo items, etc.

随物广告: 非音像影像类. 附在实质物件上的广告,如小册子,邮件,名片,免费派发的纸巾等礼品

字面意思是附属广告
实际上是软广告
就是你电视里看到的那种不经意出现的品牌
如非诚勿扰里的招商银行信用卡广告

附属的宣传广告

附加广告

相关的广告