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来源:百度知道 编辑:UC知道 时间:2024/07/02 04:12:26
跨国并购背景下的民族品牌发展与创新

【摘要】随着全球经济一体化的迅猛发展,跨国并购发展成为了一种普遍的趋势。于此发展的同时,此现象在我国的进一步蔓延,我国越来越多的民族品牌日渐流失,严重影响了我国经济的高速,稳定的发展。本文就此分析和论述在跨国并购背景下的民族品牌发展与创新,并提出相应的发展策略。
【关键词】民族品牌,跨国并购,创新

The national brand under the transnational merger background develops and innovates.
【摘要】;With the swift and violent development of global economic integration, transnational merger develops into a kind of general trend. While in this development, spreading furtherly in our country of this phenomenon, more and more loss day by day of national brand of our country, having influenced the high speed of the economy of our country seriously, steady development. This text and expounds the fact the national brand under the transnational merger background develops and innovates on this analysis, put forward the corresponding development tactics.
【关键词】National brand, transnational merger, innovate