急!麻烦哪位高手帮我翻译一段中文,关于体验营销的(不要在线翻译啊)

来源:百度知道 编辑:UC知道 时间:2024/06/30 10:33:10
体验营销策略及其应用研究
人类经济发展经过了产品经济时代和服务经济时代后,来到了围绕着全程客户体验的体验经济时代。面临体验经济和体验消费的到来,体验营销应运而生,这使企业的营销方式面临巨大的挑战的同时也获得了一定的机会。体验营销能为企业带来核心竞争力,必将成为未来的主流营销模式。
本文将从体验营销的核心思想、体验营销与传统营销的区别和体验营销的主要策略等方面进行了论述和探讨。并通过对星巴克和宜家在体验营销上的成功应用进行研究,发掘其在体验营销战略制定和策略实施方面的经验与教训,为其他企业实施体验营销提供经验参考与建议。

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  Experiential Marketing Strategy and Its Application

  Economic development of mankind through the products and services in economic times after the Economic Times, came to the whole customer experience around the experience economy. Experience economy and experience to face the arrival of the consumer, experiential marketing came into being, which makes marketing enterprises face huge challenges but also opportunities to get to a certain extent. Marketing experience to the core competitiveness of enterprises will become the mainstream of marketing mode.

  This article from the core idea of experiential marketing, experiential marketing and traditional marketing and experience the difference between marketing and other aspects of the key strategies were discussed and explored. And through the experience of Starbucks and IKEA in the successful application of marketing research, to explore their experiences and strategies for the development of mark