急求口碑营销英文文献

来源:百度知道 编辑:UC知道 时间:2024/07/01 06:47:57
毕业论文需要口碑营销的英文文献

Brown J.J,and Reingen P.H; Social Ties and Word of Mouth Referral Behavior[J] [M];Journal of Consumer Research; 1987年
2 Philip Kotler, Marketing Management; The Millennium Edition [M];; 2000年
3 W.Schramm; How Communication Works:The Process and Effects of Mass Communication[M] [M];; 1954年
4 Katona G,and E Mueller; A Study of Purchasing Decisions in Consumer Behavior:The Dynamics of Consumer Reaction[M] [M];; 1955年
5 Arndt Johan; Role of Product-related Conversations in the Diffusion of a New Product[J] [M];Journal of Marketing Researching,; 1967年
6 Katz E,and Lazarsfeld P F; Personal Influence:The Part Played by People in the Flow of Mass Communication[M] [M];; 1964年
7 Murray K.B; A Test of Service Marketing Theory:Consumer Information Acquisition Activities[J] [M];Journal of Marketing; 1991年