UC知道高分请帮忙翻译论文摘要～
来源：百度知道 编辑：UC知道 时间：2024/07/07 10:27:20
全球体育产业化的速度加快，发展势头迅猛，其产值总额及增长率在许多国家和地区已超过汽车、房地产等传统的强势产业。体育产业对相关产业的影响力也日益增强，体育活动与项目的赞助款项持续增长，这个趋势至少目前看来，还远远未有停顿的迹象。体育经济在西方发达国家蓬勃发展的事实也初步印证，体育产业是21世纪最具前景的新兴产业。
对我国企业而言，体育产业的发展带来的则是一个全新的庞大营销舞台，当然，还有一个迅速成长的市场。体育赛事做为一种特殊媒体，且具有理想的传播和促销功能：传播力强、抗拒性小、亲近、易建立忠诚度等。这些独特的特性，让企业认识到企业背后有着无限商机，借助体育赛事开展的营销活动不仅能够吸引消费者的目光，达到提高销售额的目标，更重要的是体育运动所推崇的精神、价值更能使厂家的宣传效果和品牌价值提升到较高的水平。
本文分为4个部分，首先对体育营销的发展、国内外现状分析，阐述了体育营销的作用和意义；第二部分对对体育营销和奥运营销的基本概念进行了阐述；第三部分对奥运营销的策略进行了具体分析；第四部分分析了可口可乐2004年奥运营销的案例。
本文所探讨和分析的奥运营销，对于我企业开展体育营销和奥运营销有一定的理论倡导意义和实践借鉴价值
关键词：体育营销 品牌 价值
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不要机器自动翻译，拜谢
With the rapid development of the global sports industry, its total output and growth in many countries and regions have more than cars, the strong real estate and other traditional industries. Sports Industry on the impact of related industries is also growing, sports funding and the project continued to grow, this trend at least for now, is still far no signs of a standstill. Sports booming economy in the Western developed countries, the development of the initial evidence of the fact that, the sports industry is the most prospects for the 21st century's emerging industries.
As for China's enterprises, the development of sports industry is a huge marketing stage, of course, there is a rapidly growing market. Sporting events as a special media, and has an ideal communication and marketing functions: the dissemination of power and resistance in small, close, and so easy to establish loyalty. These unique characteristics, so that enterprises recognize the business