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来源:百度知道 编辑:UC知道 时间:2024/06/27 07:20:22
关键词:彩民;购买行为;心理
Abstract: Since its coming into being 20 years ago, the number of lottery holders in china has reached approximately 200 million..In the world, people hold different attitudes towards the trend of lottery.:Elite cultrue takes a clear-cut stand against it but folk culture holds a positive idea about it. Why do people show so much enthusism in participating in lottery activitties ? Based on sociology, this paper mainly explores the purchasing behavior and phychological motive of such holders.
Key words: lottery holder, purchasing behavior, phychology
Summary:
20 years passed upon the lottory launched, there are approximately 200 million lottery buyers in China.
The lottery culture worldwide is likely to be fought against by elite culture with objection to gambling, majority intends to be positive mostly. Why are people so interested in anticipation in lottery issuing? The article describes its buying action and buyers' psychology standing on the point