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来源:百度知道 编辑:UC知道 时间:2024/09/22 03:48:58
随着人们生活水平的日益提高,消费者的需求由原来简单的满足温饱上的需求转变为情感、精神上的需求,为了更好地抢占市场,赢得顾客的忠诚,企业迫切需要新的营销理论的指导。而体验营销是一种全新的营销方式,能够更好的满足人们高层次的需求。因此本文以星巴克为例,分析国内外餐饮业的现状以及在体验时代下餐饮业所面临的严峻形势和机遇,从四个方面来解释在现代社会体验营销对餐饮业的重要作用。

With rising living standards, consumer demand from the simple to meet the changing needs of food and clothing for the emotional, spiritual needs, in order to better seize the market and win customer loyalty, corporate marketing urgent need for new theory guidance. And experiential marketing is a new marketing approach to better meet the needs of high-level people. Starbucks as an example in this paper to analyze the status of the restaurant industry at home and abroad as well as food and beverage industry experience under the age of the grim situation faced by and opportunities, from the four areas to interpret marketing experience in a modern society on the important role of the catering industry

Along with the increasingly raise of the living level of people, the need of the consumer from the need change of contented WEN BAO3 SHANG3 originally and in brief for emotion, the need on the spirit, for robbing to share the market betterly, win the loyalty of the customer, the busi