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来源:百度知道 编辑:UC知道 时间:2024/07/02 11:49:03
随着我国加入WTO,当前我国旅游业正在承受着经济转型的洗礼,旅游电子商务正面临着新的发展机遇和挑战。旅行社作为旅游业中的重要组成部分,也必须接受电子商务大潮的洗礼,传统旅行社在当前电子商务环境下必须转型。本文从国内旅行社的发展实际出发,大量运用了近年来我国旅游市场以及旅行社发展中的数据,来说明在当前电子商务环境下传统旅行社转型的必要性以及重要性,分析并得出了传统旅行社必须通过转型才能适应市场的发展要求,并进一步探讨了电子商务在旅行社转型中的作用,为以后进一步探讨旅行社如何转型提供了必要的依据。
旅行社转型、电子商务、传统旅行社、转型

With China's accession to the WTO, China's tourism industry is under pressure from the baptism of economic restructuring, tourism, e-commerce are faced with new opportunities and challenges. Travel as the tourism industry an important part, but also must accept the baptism of the tide of e-commerce, traditional travel agencies in the current environment of electronic commerce must be in transition. In this paper, the development of domestic travel agents reality, extensive use of the tourism market in China in recent years, as well as travel agencies in the development of data, to illustrate the e-commerce environment in the current transformation of the traditional travel agencies as well as the importance of the need to analyze and come to the traditional travel agents must be transition in order to adapt to the market through the development of requirements, and to further explore the e-business transformation in the role of travel agents, travel agents for the future to