急求帮忙汉译英

来源：百度知道 编辑：UC知道 时间：2024/09/13 03:06:24
在电视直销广告充斥着电视频道的今天，电视直销广告逐渐消失了其最初进入传媒时的强大诱惑力和惊奇性。人们在面对重复、单调、信誉底下的电视直销广告时也由起初的冲动变得越来越有理智，甚至产生了一定程度的逆反心理，对该广告形式不看不理。而随着国家队其要求暂停播出介绍药品、医疗器械和丰胸、减肥、增高类产品的电视购物节目后，电视直销广告无论在其传播渠道还时效果方面都受到了严重影响。电视直销广告之所以面对这样的前后困局，很大程度上与它产品信誉缺乏有关，而其过度功能化的缺乏诗意的诉求方式也是其遭受诟病的一个重要的因素。过度的偏重使其丧失了常规广告得以向受众隐藏其直接销售意图的情感诉求，诗意表达的缺乏忽略了受众接受产品诉求所需要的心理缓冲，影响了受众从接受到反馈的全过程。是受众逆反心理产生的因素中最为重要的部分。
本文从接受定向影响受众认知，全面功能诉求造成语言、情节的僵硬呆板，泛滥的信号刺激引发情绪逆反，后续接触强化心理逆反四个方面分析电视直销广告的弊病，并相应提出改革方式。
（因为要的比较急，如果可以快一点不胜感激！谢谢！）

On DRTV awash with TV channels, DRTV gradually disappeared into the first strong allure when the media and surprise. People in the face of repetition, drab, credit under DRTV by first impulse also become more and more rational, and even produce a certain degree of the rebellious attitude, not ignore forms of advertising. But with the request for international broadcast introduction and breast enhancement medicines and medical apparatus, weight loss and increase the TV shopping show products, whether in the direct advertising on TV transmission channel when still have suffered serious effect. Infomercials advertising in the face of such difficult situation, and to the extent of its products, and its lack of credibility of the lack of poetic excessive demands for its way from one of the important factors. Excessive stresses that the loss of conventional advertising to hide its direct sales to the audience the intentions of the emotional appeals, lack of poetic expressions ignored the