急急急求一篇关于家电连锁或家电零售方面的英文文章

The decision-making and the management of the marketing channel play a significant part in the marketing combination. As the saying goes "The channel results in the world". Looking over the development of the household electrical appliances industry, Chinese buyer market has already been in shape, and the supply of a large quantity of products has exceeded the demand. Moreover, the products of the same quality increasing, the market competition has been ever fiercer. Then, how can the enterprise survive and further develop in the competition? And how can it maintain the competitive advantages? The marketing competence has become the focus that the household eleetrical appliances enteprrises concern. But how to enhance the enteprrise marketing competence? The seholars of home and aborad have studied nadanalyzed it from dieffrent aspects，and aehievedsomeresults.However，htisPaPerhasereated
anewmethodtostudyufrtherorfmtheasPeetoftheintegrationoftheehannelvalue
ehain.