特别急,麻烦高手帮忙翻译成英文吧,谢谢

来源:百度知道 编辑:UC知道 时间:2024/09/28 11:31:47
随着经济水平的提高,消费者对产品的需求日益多样化,个性化。推出一种新产品,首先必须获得消费者的认识、认同、接受和信任,这一过程既需要时间又需要耗资巨大。采用原有品牌推出新产品,利用已经成行的品牌知名度和美誉度的影响,能增加消费者对新产品的接受性,可以迅速占领市场。因此,品牌延伸策略成为现代企业的首选。然而,品牌延伸是一把双刃剑,运用不当会给企业带来巨大损失。在前人研究的基础上,本文首先对品牌延伸的定义从狭义和广义上做了总结,其次论述了品牌延伸的三大策略:产品线延伸策略、主副品牌策略、品牌授权策略。接着,论述了品牌延伸可能给企业带来的风险,并提出了相应的风险规避措施,希望企业在运用品牌延伸战略时能够全面把握品牌延伸内涵,选择良好的品牌延伸时机,正确运用品牌延伸策略,获取收益。

这个就是啦!!~Levels as the economy, consumer demand for increasingly diversified and individualized. The introduction of a new product, first of all must be aware of the consumer, agree to accept and trust, this process requires both time and the need for costly. The use of original brand new products, the use of travel and the reputation of the brand awareness of the impact, to increase consumer acceptance of new products, the market quickly. Therefore, the brand extension strategy to become the first choice for the modern enterprise. However, the brand extension is a double-edged sword, use improper business will give enormous losses. In the basis of previous studies, this article first brand extension of the definition of the narrow and broad sense, summarized, followed by a brand extension on the three major strategies: product line extension strategy, the main vice brand strategy, brand licensing strategy. Then, on the brand extension could bring the risk to the enterprise, and the