将中文翻译成英文~~

摘要：
Abstract:
收视率是电视节目的重要衡量标准之一，如今已成为国内电视业界考量电视节目质量的重要指标。但是，由于收视率是单纯从受众数量角度进行考核，无法体现全面衡量一个电视节目的收视效果
As audience rating is one of important yardsticks of television programme, it has become an important indicator of TV programmes' quality in domestic TV field.
However, due to the audience rating is simply surveyed from the angle of audience which can hardly refect an overall considering for the audience share of a TV programme.

因此，本论文要具体分析收视率作为电视节目衡量标准之一，它的利弊得失以及纠偏策略，也就是如何讲收视率标准与满意度标准相结合，从而形成一个相对客观的电视节目衡量标准的问题。
For this reason, this paper is going to analyze the audience rating to be one of the yardsticks of television programme from both of its advantages and disadvantages as well as the stratagy of deviation rectifying, namely how to combine with the standards of rating and the degree of satisfaction together, so as to establish a relatively objective yardstick of audience rating.

关键词： Key words:
电视节目收视率: Audience rat