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来源：百度知道 编辑：UC知道 时间：2024/07/02 03:49:46
In studying interactive media, Liu (2001) identifies a four-dimensional structure of the interactivity: active control, two-way
communication, freedom of choice, and felt synchronicity. Unlike most traditional media where consumers rely on what sources
say with minimal control, users may constantly and voluntarily take action, for example, by clicking hyperlinks in a Web ad due
to its nonlinear structure, which directly influences their experience. The Internet can also facilitate consumers to communicate by providing two-way communication between sources and consumers while most traditional media provide only one-way
communication from a source to consumers. Users can enjoy better interactive experience by having freedom in choosing what
they want and when they need it on the Internet. Finally, the Internet makes it possible for users to feel synchronicity in
communicating with sources by eliminating barriers of physical, spatial, and temporal distance as
communication, freedom of choice, and felt synchronicity. Unlike most traditional media where consumers rely on what sources
say with minimal control, users may constantly and voluntarily take action, for example, by clicking hyperlinks in a Web ad due
to its nonlinear structure, which directly influences their experience. The Internet can also facilitate consumers to communicate by providing two-way communication between sources and consumers while most traditional media provide only one-way
communication from a source to consumers. Users can enjoy better interactive experience by having freedom in choosing what
they want and when they need it on the Internet. Finally, the Internet makes it possible for users to feel synchronicity in
communicating with sources by eliminating barriers of physical, spatial, and temporal distance as
互动媒体,在研究》(2001)确定一个四维结构主动控制、双向互动:
沟通,选择的自由,而且觉得同步性。不同于大多数传统媒体消费者依赖的来源
说与最小的控制,用户可自行采取行动,不断为例,通过点击链接,在一个网站的广告
其非线性结构,它直接影响着他们的经验。因特网也可以方便用户提供双向交流沟通和消费者而大多数传统来源媒体只提供单
从源头到消费者的交流。用户可以得到更好的互动体验通过自由选择什么样的东西
他们想要的,当他们需要在互联网上。最后,互联网使人们有可能让用户觉得同步性
沟通的来源,通过消除障碍和世俗的空间,物理距离像传统的人际关系
沟通。