UC知道找高手帮忙翻译一段话
来源：百度知道 编辑：UC知道 时间：2024/09/22 19:32:39
Linking Communications to Individuals
Using this same type of technology to link your messages to individuals is a trickier proposition. It requires the marketer to know who his customers are and to make it easy, convenient and fast for customers to find his products.
One of the best examples of a successful marketer in this regard is a major beverage manufacturer who wanted to pulse advertising messages to entry- and junior-level working women. The worst option would have been direct mail to the home because this audience is already pressed for time and doesn't need more "stuff' to wade through after a day at the office. Instead, The M/A/R/C Group recommended a branded screen saver. The company shipped the screen saver to women in the workplace and encouraged them to pass it along to coworkers. Follow-up research showed that this project, which had a nominal budget, was phenomenally successful. The screen saver was passed along an average of seven times to oth
Using this same type of technology to link your messages to individuals is a trickier proposition. It requires the marketer to know who his customers are and to make it easy, convenient and fast for customers to find his products.
One of the best examples of a successful marketer in this regard is a major beverage manufacturer who wanted to pulse advertising messages to entry- and junior-level working women. The worst option would have been direct mail to the home because this audience is already pressed for time and doesn't need more "stuff' to wade through after a day at the office. Instead, The M/A/R/C Group recommended a branded screen saver. The company shipped the screen saver to women in the workplace and encouraged them to pass it along to coworkers. Follow-up research showed that this project, which had a nominal budget, was phenomenally successful. The screen saver was passed along an average of seven times to oth
链接到个人通信
使用此类型相同的技术来连结您的个人信息是一个复杂命题。它要求销售商知道谁是他的客户，并以方便，便利，快捷为客户寻找自己的产品。
的最佳范例之一是成功的营销在这方面是一个重大的饮料制造商谁想要脉冲广告邮件入门和初级职业妇女。最糟糕的选择将是直接邮寄到家里，因为观众已经是时间紧迫，但并不需要更多的“东西' ，韦德通过了一天之后在办公室。相反，通过M / A /俄/ C组建议屏幕保护程序的品牌。该公司已发运的屏幕保护程序，以妇女在工作场所，并鼓励他们传递给同事。后续的研究表明，这一项目，该项目有一个名义上的预算，是非凡的成功。屏幕保护程序是通过沿线平均7次向他人在工作场所，因此接触到该公司的信息在一段时间内是很高的。
这一运动祛共同炒作什么应该做营销与新技术。品牌的屏幕保护程序将无法正常工作的每一个营销也不应每销售急于建立一个全球网站。但是，每销售应该考虑所有的媒体-包括新的，互动的网络媒体-因为当时的现象，然后问聪明的问题，以确定哪些媒体将最好的目标受众。哪里有针对性的个人？它们是什么做什么？什么媒体围绕着他们呢？如何使用这些媒体公司？
强化客户关系
商家也应该充分利用技术，以建立强大的，持久的关系，其最有价值的顾客。它增加了可能性，客户将寻找销售商的品牌第一。但是，市场已经摆脱“了折扣游戏， ”代之以服务，创造价值的客户。
营销创造真正的价值，为消费者解决问题。营销人员必须考虑他们的业务方面的一个“客户的需求持续。 ”他们应该开发的产品所需要的最好的客户，并建立方便，及时的客户获得这些服务。
这品种强大的忠诚的客户和供应商之间。客户谁认为供应商沟通，解决问题将是他们新的需求出现。供应商谁应对新产品加强与客户的积极看法，其中，所以循环继续下去。