急啊!请各位高人帮忙把论文摘要翻译成英语!多谢!

来源:百度知道 编辑:UC知道 时间:2024/06/30 06:07:09
营销渠道是企业的无形资产,在企业营销组合战略中占有重要的地位。对中国农村消费品市场,渠道更有着举足轻重的作用。本文立足于农村市场环境和企业竞争现状,从分析营销策略要素入手,总结出农村市场存在三种最典型的营销模式即产品驱动型、推广驱动型和渠道驱动型。鉴于农村市场有其特殊性,企业进军农村市场应采取适合农村市场的市场细分、市场定位策略,产品策略,价格策略,渠道策略,促销策略,服务策略及人力资源策略、体验营销策略等营销策略
[关键词]农村消费品市场 营销策略 营销模式 消费特征 体验营销

market sales is the immeterial assets to enterprise,and it's very important in sales combination strategy.it has much more effect to China's country cusumable,this paper try to be established in the maketing environment in countyside and the currenct situation of enterprise, analyze the basic sales strategy, sum up that there are three basic sales model exist in country, they are drive production type\……翻译不出来了