求助,哪位英语高手帮忙翻译一下,不胜感激。

来源:百度知道 编辑:UC知道 时间:2024/09/19 16:31:41
摘要:沃尔玛作为世界零售业的领军人物,在全球有着骄人的业绩,1996年进驻中国,短短十几年,沃尔玛连锁零售取得了不小的成绩,但更多凸显出的是与之地位不相称的问题。本文就沃尔玛在中国发展中存在的本土化缓慢、规模物流效应瘫痪、信息系统难显效用、低价战略失败、会员店遇冷、傲慢公关等问题进行分析与探讨,并且针对这些问题,提出重新定位、薄利多销、中国式的人本营销、信用的巩固及迎合地方政府等相对应的策略。

关键词:沃尔玛 中国 问题 对策

(因为不能雅虎、谷歌在线翻译,所以头疼了)

Wal-Mart, the retail industry as a world leader in the world has a remarkable performance in 1996, stationed in China, a short span of ten years, the retail chain Wal-Mart has made no small achievement, but more to highlight that with the incompatible with the status issue. This article on the Wal-Mart in China exist in the localization of the slow-scale effects of the paralysis of logistics, information systems markedly difficult to use, low-cost strategy has failed, members shop cold, arrogant public relations issues such as analysis and to explore and address these problems, proposed re-positioning, small profits but quick turnover, the Chinese people the marketing, credit and other local governments to consolidate and to keep the corresponding strategy.