UC知道急求论文的英文摘要，在线翻译勿扰！
来源：百度知道 编辑：UC知道 时间：2024/06/30 15:50:07
摘要：自从“马可波罗”瓷砖2003年通过分销商加盟的方式在包头市场进行销售的6年来，企业在包头市场的营销状况一直未能按照企业的期望那样得到迅猛的发展，与“马可波罗”在其他地区和城市的销售终端一样做到强势运营，反而因为过于陈旧的营销策略不适应包头当地市场的发展而使企业的经营状况每况愈下。在2008年年底全球性金融危机发生后，作为中国最受影响的产业之一，房地产和其相关产业的萧条局面让瓷砖市场的需求急剧减少，也引发了中国建陶行业的新一轮严酷竞争。
企业如何能在逆境中挣脱目前的种种不利因素，认清自身的优势、劣势，在当前危急情况下将会面临的机遇和挑战，在建陶行业市场持续低迷的局面中为自己寻得重生的希望？针对这个问题，笔者经过近两个月对“马可波罗”包头经销终端的细致观察和包头建陶市场目前总体形势的深入分析，为“马可波罗”包头销售终端做了全新的营销策划。通过对策划的初步执行，企业在包头市场的经营开始有了起色。
关键词：“马可波罗”瓷砖; 包头市场; 营销策略;竞争;市场环境
For Abstract: Since the "Marco Polo", adopted in 2003, ceramic tile distributors to join the market in sales of Baotou 6 years, enterprises in Baotou marketing situation has not been able to do in accordance with the expectations of enterprise development has been rapid, and the "Mark-wave Luo, "in other regions and cities, like the sale of terminal operations to achieve a strong, but because it is too old-fashioned marketing strategy baotou not meet the local market business development by the deteriorating situation. The end of 2008 the global financial crisis, as China's one of the most affected industries, real estate and related industries so that the depressed situation in tile market demand fell sharply, and also led to China's new round of building ceramics industry harsh competition.
How to break the current cycle in the face of adversity unfavorable factors, and understand their own strengths, weaknesses, critical in the current circumstan