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来源：百度知道 编辑：UC知道 时间：2024/09/22 14:37:54
如今，品牌已成为房地产企业十分重要的无形资产，是企业核心价值及核心竞争力的体现。一个享有盛誉的品牌是房地产企业最宝贵的无形资产，也是房地产企业取之不尽用之不竭的财富源泉。随着中国经济的迅猛发展和人民生活品质的提升，一个企业的品牌价值对房地产市场的作用日益显现。房地产企业要做大做强，在现代化竞争中立于不败之地，品牌化已成为房地产企业发展和在市场竞争中取得领先地位的致胜之道。本文在对品牌战略相关基本概念解析的基础上，着重分析了深圳万科企业是如何构建房地产企业品牌战略的，阐述了万科二十年品牌战略的成功实施对我国房地产开发企业可持续发展的重要意义。

完全手译。

Now, branding has became a very important intangible assets of the real assets industry. It represents the core value and core competitiveness of a company. A famous brand is a most treasured intangible assets of a real estate company, and a fountain of wealth that a comany can draw endlessly. With the rapid rise of the China economy and the increase of the people's living standards, the value of a good branding to the real estate industry is becoming clear. A good branding is a must for a real estate company to grow big and strong, and to achieve a undefeatable position in this modern competitive market. Brand creation is now the key to a real estate company development and way to a leading position amongst the market competition. This article aims, on top of analysing the strategic value of branding, to analyse how Shenzhen Vanke Group created and developed its real estate branding strategy as well as discuss the importance of Vanke 20-year success in its bra