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Festival and holiday tourism has given more and more important impact on the development of urban economy due to its continuous development in resent years, and is paid more attention and concern by various local governments. A series of festival and holiday activities in Qingdao, such as Qingdao Beer Festival, Qingdao Sea Festival，have had a certain popularity in the construction of Qingdao City in resent years, however, in order to get sustainable and good development there are still many places to be constructed and improved. On the basis of actual examples this paper analyzes and describes the development overview, impact on economy and society, development advantages and suggestions of Qingdao’s festival and holiday activities.
关键词: 节庆旅游 城市经济

节庆旅游，因其近几年的不断发展，对城市经济的发展与影响越来越大而受到各地政府的关注和重视。青岛包括啤酒节，海洋节等一系列节庆活动在青岛市近几年的建设中虽然已经有了一定的知名度，但是想要持续、良好的发展，还有许多需要建设与改进的地方。本文通过实例对青岛节庆活动的发展概况，经济社会影响,发展优势与建议等发面的问题进行分析论述。
关键词: 节庆旅游 城市经济

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