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来源:百度知道 编辑:UC知道 时间:2024/09/23 08:18:30
Advantage of the principle of integration of two cultures in cross-cultural advertising are equally important. U.S. popular culture, popular in the world, McDonald's fast food restaurant ads are always carrying American culture around the world, but the McDonald's in different countries have different menus in France, with champagne in the UK with whiskey, beer in Germany, in China, with black tea. The use of national characteristics to promote products that can form a unique advertising style, which is not a world of conflict. French perfume, fashion advertising, if not feature as a selling point for its romantic realm certainly eclipsed. A country, the nation's unique temperament, spiritual traditions, aesthetic ideas, and unique text, logo colors, can constitute a distinctive cross-cultural advertising, integration in the ad creation, select the target countries shown easy to understand way, often to avoid their submerged in a large number of advertising messages in t