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First, from numerous psychology. Refers to individual idea and the behavior from the audiences as aresult of community's guidance or the pressure, but tends to isconsistent with the majority person Phenomenon. The consumer in the very many purchasesdecision-making, can display favors from the audiences. For instance,when shopping likes the person many Store; When brand choice, deviation these market share highbrand; When choice traveling, deviation hot spot city City and hot spot line. Above enumerates is from the numerous psychological externalperformance, actually in the practical work, we also may use theperson on own initiative From numerous psychology. For instance: Now in supermarket,clerk when product exhibition intentionally remains has the vacancy,thus gives the person by This product best-selling impression; The computer sells in thefield, the salesclerk often through said some kind of price positionas well as some kind of disposition already sold today Left many sets,