翻译论文摘要成英文~请大家帮忙

来源:百度知道 编辑:UC知道 时间:2024/07/04 13:49:25
文章对中外公益广告的成功与失败的具体案例进行研究,从其多样的表现方式中总结分析出两者的共同点和差异性。公益广告的产生是从伦理学角度对经济和社会发展的一个责问,公益广告也迅速显现出其独特的伦理价值。民族文化是广告创意的源泉,也是公益广告情感诉求的重要途径。户外公益广告不断受到重视,成为城市一道亮丽的景色,也成为城市品位和文明的象征。企业公益广告和它的绿色营销理论二者相辅相承,互为依托,犹如一双有力的臂膀,将企业的经济效益和社会效益完美的结合在一起,实现了双赢。

The article conducts the research to the Chinese and foreign publicservice advertizing success and the defeat concrete case, analyzes twocommon grounds and the difference from its diverse performance side inthe formula summary. The public service advertizing production iswhich develops to the economy and the society calls to account fromethics angle, the public service advertizing also rapidly appears itsunique ethics value. The national culture is the advertisementcreativity fountainhead, also is the public service advertizingemotion demand important way. The outdoors public service advertizingunceasingly receives takes, to become the city together 亮丽scenery, also becomes the city personal status and the civilizedsymbol. The enterprise public service advertizing and its greenmarketing theory two auxiliary succeed one another, mutually is thebacking, just like a pair of powerful arm, enterprise's economicefficiency and the social efficiency perfect unifies in together,realized d