救急啊,谁帮我翻译下我的中文摘要啊?~~~~

来源:百度知道 编辑:UC知道 时间:2024/09/28 12:30:14
随着人类社会的发展,居住环境已成为全世界共同关注的课题。近年来,中国房地产市场正处以蓬勃发展阶段,绿色节能建筑集节能环保于一体,以崭新的面貌出现在人们的日常生活中,由此,节能房地产正逐步成为我国的房地行业的一个亮点。论文通过分析绿色节能建筑所包含的理论研究、工程实践和政府作用,结合我国的建筑业发展特点,指出我国的绿色节能建筑的市场化发展将成为必然。本文主要研究了皇明房地产公司的概况,在节能建筑项目上所占的技术优势,通过对中国节能房地产行业进行现状分析,运用市场营销学研究手段,提出皇明房地产公司的营销推广方案。方案中包括了皇明房地产公司在节能房地产行业目标市场的进入,产品策略,营销策略,价格策略,推广方式等。

关键词 节能建筑,市场化,市场营销,房地产

Along with the development of human society, the living environment has become the world's common topic of concern. In recent years, China's real estate market is booming in the development stage, green energy-saving buildings set on the integration of energy saving and environmental protection, with a brand new look in people's daily life, thus, Energy-saving real estate is gradually becoming China's premises a bright spot in the industry. By analyzing green energy-saving buildings included in the theoretical research and engineering practice and the government's role with the development of the construction industry in China, points out that China's energy-saving green building market-oriented development will become inevitable. Based on the research of the imperial Ming real estate company profiles, the energy-saving construction projects share of technical superiority, Based on the real estate industry in China for energy-saving analysis of the status quo